3 Steps To Building a Successful Small Business

1. Focus your sales efforts on building trust with your customers.  Feature testimonials and success stories in all your advertising and collateral.  Establish yourself as the trusted company in your field.

2. Focus on growing your sales capabilities by adding sales personnel and expanding your geographical reach.  Increase your employee sales incentives and offer regular promotions to drive higher sales.  Explore every possible sales channel to find new customers.  Consider selling through affiliates online, through distributors/wholesalers, through catalogs and/or through an independent commission-only sales force.  Also a quick way to add a new sales channel to your business is to start selling your returns and old inventory on eBay.com and amazon.com.

3. Signup for supplier programs of major companies in your service areas and market your products to them.  Also focus on finding new government and non-profit customers.

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